Every day, we sell ourselves in adjectives that sell us short.
Leader, expert, communicator, specialist, efficient, experienced, better, faster, cheaper.
We’ve forsaken the effort of showing, for the convenience of telling.
There is a better way.
Don’t just tell us about the features and benefits of your product.
Show us how that product changed the lives of the people who used it.
Don’t just tell us about the services you offer.
Show us how you helped your client achieve the outcome they dreamed of.
Don’t just tell us about your skills and expertise.
Show us the impact those skills had on someone or something.
Your work matters. Show us why.
Image by Susan Jane Golding