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Category Archives: Film & Animation

Always, Sometimes, Never | The Story of Telling

Doing our best work requires us to pay attention to the things and people that energise us. One way to do this is to consider categorising potential opportunities, projects or clients into three buckets. Always, sometimes and never. The goal is to do more of

The Power Of A Shared Narrative

Many shoppers wandering the department store on Saturday are browsing. Some are buying. Most people the menswear assistant offers to help, decline. But one or two ask if a particular shirt or jumper is available in their size. The response depends. It depends on three

What Can You Learn From Your Competitors?

Karl’s been a successful financial advisor for many years. He’s at the point where he doesn’t need to advertise his services. Karl chooses the clients he wants to work with and generally only takes on new clients by referral. He’s intentionally built the kind of

Thank You For Your Work

Every day, we are served and nourished by others. We are supported and guided or empowered and inspired by people who have no idea how much they helped us. What kind of companies would we build if happy, grateful customers were our goal?What would it

Your Company Needs A Strong Strategic Narrative

A strategic narrative is the story that drives the choices a company makes. That narrative is the thread from which the company’s fabric—its culture and strategy are woven. Sometimes the story accidentally informs the strategy with unintended positive or sometimes, negative consequences. It stands to

Good Stories Drive Great Strategy

Good stories have always driven great strategy—not the other way around. Companies forgot this in the golden age of advertising when they began asking ad agencies what they could say to sell more products, instead of first understanding what they must say to show who

The Power Of Brand Energy

Weekends are a quiet time for the two chocolate shops at the ‘Paris End’ of Melbourne’s Collins Street. During the working week, they are busy serving office workers who meet for coffee, buy gifts or want a little treat with their morning tea. On Sundays,

Build Your Darlings | The Story of Telling

It’s often said that you should kill your darlings. This sentiment was first expressed by British writer Arthur Quiller-Couch in 1914 when he cautioned writers not to fall in love with their prose at the expense of the reader. Here’s what he said. ‘Whenever you

Bolder, Braver, Better Marketing | The Story of Telling

How would you find more customers if you couldn’t use traditional marketing methods? If you couldn’t do any print, radio or TV advertising or use the digital levers we’ve become so used to relying on as a way to drive business growth. Where would you

How Good Is Your Story?

There’s a reason why this post about how to write a compelling about page is the most visited page on my website and has been since I wrote it almost eight years ago. It’s an ironic and universal truth, that the story we know best

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