In a digital world, where customers have infinite choices, and loyalty is precarious, it’s easy to believe the more information we give people, the better.
It turns out that the opposite is true. We’re more likely to retain customers, get repeat sales and be recommended by simplifying the decision process.
What people want is the quickest way to discern if they can trust us and our offering.
Our customers don’t always want more proof—often what they’re after is more faith.
Image by Sam Wheeler