Friction is a distorted geometric animated typeface that intentionally puts emphasis on it’s graphic appearance. The minimalistic core of the typeface is built around geometric shapes. Two secondary layers of graphic elements create more abstract letterforms. The many small moving parts create a fluttering, organic feeling.
Friction is available as a customizable After Effects file at
The typeface is intended to frame the tri-fold disciplines of the one-man agency, also called Friction: Graphic Design, Art Direction, and Motion Graphics.