AUSTRALIA – Australian-based toy company, Headstart International, has partnered with Chinese digital platform, YouKu, to distribute the preschool CGI series, Best Furry Friends. In a deal penned with YouKu via Playology International and Senyu International, the animated series launched on the YouKu platform this past February.
The series originated from the Best Furry Friends children’s brand which include global sales of consumer products such as collectibles, dolls and plush. The show, which focuses on the six core friends and their BFFs, features a comedy-based storyline that entertains and engages kids. The friends are placed in modern social scenarios that encourage personal growth and development.
At launch, the Best Furry Friends series ranked 12th among all animated series (both Chinese and internationally) while ranking as the 3rd foreign animated property on the YouKu platform. The show has garnered 20,000 views in the first month.
“The opportunity to put the Best Furry Friends series on the YouKu platform has really allowed us to reach more kids globally,” commented Headstart International CEO, Andrew Hendy. “We were thrilled to see how engaged kids are with the Best Furry Friends characters in such a short period of time and hope the momentum continues!”
YouKu, a video hosting service based in Beijing, China, offers animated content from all over the world to preschool and family audiences. The innovative media and digital platform will host the Best Furry Friends content available for both instream and downloadable viewing on the YouKu online and mobile app platforms, dubbed in Mandarin.
Source: Headstart International