BEVERLY HILLS — In an effort to provide valuable information to parents and children in the midst of the coronavirus pandemic, Genius Brands International (GBI) has produced a series of public service announcements (PSAs), starring Warren Buffett and Jennifer Garner, to inform children about safe hygiene, utilizing brands from the company’s catalog, including Llama Llama (Netflix), Warren Buffett’s Secret Millionaires Club (Amazon Prime), and Rainbow Rangers (Nickelodeon).
The seven PSAs, with the first three now available, focus on teaching children how to practice handwashing and social distancing to help keep our family, friends, and community safe. The messaging is presented in a manner that children can easily understand. Warren Buffett, who co-created and stars in Warren Buffett’s Secret Millionaires Club, and Jennifer Garner, who stars in Netflix’s Llama Llama, have lent their voices and donated their time to participate in the productions. The PSAs will be distributed to Genius Brands’ media partners around the world, as well as on Genius Brands’ network of channels, which are distributed across Comcast, Cox, Amazon Prime, Roku, DISH and available in over 100M U.S. television households.
Llama Llama Coronavirus PSA:
Starring Garner and based on the award-winning and bestselling book series by author and illustrator Anna Dewdney, Llama Llama is an animated preschool series about first childhood experiences and adventures, as well as the special connections between the lead character, Llama, his Mama and his grandparents. Llama Llama tells heart-warming tales of life in a safe, friendly town seen through the eyes of Llama as he interacts with the amazing world around him.
Secret Millionaires Club PSA:
Secret Millionaires Club, created in partnership with and starring an animated Buffett, features a group of kids who have adventures in business. The series empowers kids by helping them understand the world they live in, teaching them about the impact their decisions have on their own lives…and teaching them to have the confidence to be the best they can be.
Rainbow Rangers Wash Your Hands Coronavirus PSA:
Rainbow Rangers is an adventure series that follows seven girls who are Earth’s first responders, protecting people, animals, resources, and the natural beauty of our world.
“I am proud to participate in these PSAs with Genius Brands to deliver the overarching message to children everywhere that the best investment they can make, is an investment in themselves and today that means safe hygiene,” commented Buffett.
“Given where we are today, we recognize we had an opportunity and obligation to utilize our well recognized brands we have to deliver an extremely important message to parents and children, particularly those in vulnerable situations,” remarked Genius chairman & CEO, Andy Heyward. “I am extremely grateful to Warren and Jennifer, for their generosity in working with us to develop this PSA campaign, as well as the many talents behind the scenes donating their time and effort to bring these to the marketplace in record time.”
Source: Genius Brands International