LONDON — Moonbug Entertainment Ltd. has acquired the kid’s YouTube sensations Blippi, a popular live-action program with engaging and accessible educational content, and CoComelon, a channel featuring animated kids’ shows that help children constructively go about their daily routines, making parents’ lives easier. These acquisitions boost the entertainment company’s monthly subscribers to over 235 million across its 100+ platforms globally, with more than 7 billion average monthly views, making them the largest digital kids entertainment company in the world.
“Blippi and CoComelon represent what lies ahead in the years to come for children’s entertainment: dynamic characters with a close relationship to their audience through content, licensing, merchandise, and social media,” commented Moonbug CEO and co-founder, René Rechtman. “We could not be more excited to welcome these shows to our lineup.”
“Moonbug is transforming the industry by constantly creating new content, forming strong partnerships with merchandisers, and making entertainment more accessible to viewers,” remarked Moonbug senior in-house advisor, Simon Philips. “Digital-first properties are at the forefront of children’s programming and revolutionizing the way families consume content – with these new acquisitions, Moonbug is a proven leader in the industry.”
Moonbug plans to apply its model of rapidly scaling brands with proven global potential by adding characters and storylines and distributing the shows broadly across its global distribution network. By expanding their content and reach, the company will enable both shows to leverage new licensing and merchandising opportunities, as well as original productions and new brand partnerships.
Investors have taken notice of Moonbug’s success in applying its model to its current programming lineup, including Little Baby Bum, My Magic Pet Morphle, and Supa Strikas. A recent $120 million financing round was led by Growth Equity (GS Growth), part of Goldman Sachs’ Merchant Banking Division, and Fertitta Capital with participation from The Raine Group and Felix Capital. Funds will be used for growth and to make additional acquisitions in the continued drive to consolidate the most interesting and popular properties in the kids’ space.
Source: Moonbug Entertainment Ltd.