Nike ZOOM 365 – Animated Films



OVERVIEW:
The Zoom initiative shows consumers that the Zoom range is Nike’s fastest.
We created a series of audio-visuals to promote the Elite, Pegasus, Structure and Vomero shoes from the Summer 2015 Zoom range. The films were used across Nike’s web and social channels and their instant success led to newly commissioned work from the Western Europe Running Team specifically promoting the new Pegasus 32 running shoe. This time the requirement was for the films to live in Nike’s retail environments so the visuals were needed in both landscape and portrait dimensions.

MARKETING CHANNELS:
YouTube
Facebook
Twitter
Instagram

NIKE CREDITS:
Creative Director – Andy Walker
Art Director – Helen Stergios
Snr Project Manager – Marieke Messing

SOUND DESIGN:
Rich Evans – Syncbox

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