Preymaker has added Rob Petrie to its creative team, who bring 20 years’ experience as an award-winning artist, director, and creative director. The new hire was announced by the studio’s chief creative Angus Kneale.
“Rob is an exceptional talent,” commented Kneale. “And talent is Preymaker’s most valuable asset. We are building a future-facing company that can tackle the most complex creative and technical challenges. What makes us unique is the way we leverage technology and our agile creative ability. I have had the opportunity to work with Rob in London, New York and now Los Angeles, and have always found him to be not only an accomplished artist, but a passionate, exceptional creative who can collaborate with anyone. He will be a valuable resource for Preymaker and our clients.”
Petrie served as head of 3D and then as creative director at The Mill. He also was on staff at MPC as creative director and freelanced at various studios in both New York and Los Angeles. His credits include collaborations with A-list directors on advertising campaigns such as Sony PlayStation’s Greatness Awaits launch, Johnnie Walker’s Rock Giant campaign and OFFF Design Festival’s opening title sequence. He also has directed commercials for Ubisoft’s Assassin’s Creed, Bethesda’s Doom and Sega’s Company of Heroes. Petrie has led visual experience and design projects for Lady Gaga, Depeche Mode, Radiohead, and Daft Punk. Throughout his career, he has partnered with top agencies including BBH, BBDO, Wieden + Kennedy, Grey New York, and HudsonRouge.
“I joined Preymaker because of the possibilities in technology, real-time platforms and overall creativity,” shared Petrie. “Preymaker is in an amazing position to create original content and tap into exciting partnerships in technology. My goal in my new role is to help build what is and will continue to be an amazing and truly collaborative place to work, growing an exemplary culture of creativity and expression and exploring opportunities in many different fields of the arts. I have a long list of ideas in my head that I can’t wait to share with our team.”
One of the first 100% cloud native creative studios, Preymaker uses a custom cloud-based platform that creates content entirely in the cloud.