I created the WhitePanda Media logo and bear as part of an assignment to package and brand my small collection of design and animation projects.
The initial idea was to design something that combined my background in animation with art and design in a fun, light-hearted way. The mascot was designed as a small white polar bear, messily painted like a panda with different coloured paint (which is made slightly more clear in the animated version of the logo). The blue and yellow provides a bright and friendly splash of colour to accent the black and white.
WhitePanda Media’s logo was animated in 2D and used to introduce all of my short films. It then became the face of my graphic design freelancing once I graduated and entered the workforce. WhitePanda Media was officially retired from my personal branding in 2017.